The idea of a startup remains in its abstract carcass until it gets the shape of reality and in order to do that, money and investment is necessary. Money is the working fuel for any kind of business. The constant and intact flow of cash ensures that the engine keeps running. Thus having enough capital in the initial stages of a startup and finally getting an unperturbed cash flow are the basics for the success of any startup. Let’s have a look at the reasons why funding is so much important for the success of a startup.
- The base structure:
As mentioned earlier, startup companies are the abstract ideas waiting to get proper outline from the reality. In order to do that, money is necessary. From building the infrastructure of the company to hiring good employees, from renting an office for working to investing on good technological support- none of these things can be done without money. Boostrapping might seem like the initial fuel but the fact is, it is next to impossible to afford all of this by your own money or bank loan. That is why; funding is important.
- Good marketing:
Making a great product according to the market needs is important. However, that is not enough. One should know how to let that product reach the market with a good impression so that people get to know about it easily. Now, in any kind of business, there will be competitors working on the similar kind of products. In order to stay ahead of them in the race, it is important to have excellent marketing skills. Taking care of the marketing and sales is not possible merely on shoulders of effort; money is a very important factor regarding this. That is why, getting the startup funded is important.
- Advice from the investors:
Investors are not called angel investors for no reason. They are not there to help startups monetarily only. The thing is that, typically big investors have bigger connections as well. This connection can be used to crack even bigger deals for the growth of the company. So, after getting the funds from an investor, the investors become participants of the well-beings of the company too. This ensures their help for the startup to get better deals and become successful.
- Making a good business portfolio:
Getting funds from investors- be it angel investors or venture capitalists- or the crowd(crowdfunding) helps to make a good business portfolio. It also helps the future possible business partners to trust in the capability of the startup and faith in the product. This is very important for the success of a startup.
Finally, in order to keep the process of growth on, extra money is required. With a limited money and good product one can only achieve a certain milestone but in order to get even bigger continuous funding and cash flow are necessary.
Most of the startups fail due to the lack of capital and cash. That is why; funding is very important for the success of a startup company.